You Can’t Sit With Us: Why Communities Matter in Social Media. (Examining the Orkut Site Case Study)

Suppose I made the following controversial statement on one of my social media platforms: Star Wars Episode I is the best film in the whole series. "Outrageous! My Sith Clan shall hear of this nonsense!"Photo by Craig Adderley on Pexels.com There are several problems with this statement. And none of them have to do with … Continue reading You Can’t Sit With Us: Why Communities Matter in Social Media. (Examining the Orkut Site Case Study)

Convenience: Why some apps/brands are just easier to use than others and what that says about continued customer loyalty (Examining the success of companies like Weixin).

Try to think of the last movie that you bought in store and brought home to watch? I completely understand if it takes you a moment to remember. I really had to think about it too. And honestly...I'm just as surprised as you. Photo by Dlawton, https://dvdcover.com/cats-2019-r0-custom-dvd-cover-label/ I was doing some decluttering the other day … Continue reading Convenience: Why some apps/brands are just easier to use than others and what that says about continued customer loyalty (Examining the success of companies like Weixin).

Try This One On for Size: A Social Media Campaign for Glasses that Deserves a Closer Look

Photo by Anna Shvets on Pexels.com Hey all. You know, if there is one thing I've been blessed with in this world it is good vision. I'm not saying I can spot a fly on a deer's nose from five football fields away. But I can definitely see the deer, and I might even see … Continue reading Try This One On for Size: A Social Media Campaign for Glasses that Deserves a Closer Look