Disney: King of Building Fantasies or King of Brands?

Here’s a fun social experiment you can try with budding toddlers:

Draw three circles on a piece of paper. You know where I’m going with this. No matter how you try to draw them, for many of us the three circles will end up looking like this.

Amazing! All with a sharpie.

Now comes the social experiment. Put the paper down before your burgeoning little human and see the word that comes forth. My one-and-a-half-year-old girl at the time of said experiment knew the words Mickey Mouse before she could associate who her grandparents and cousins were.

It’s not like we put Mickey cartoons on and left her alone during cognitive brain development moments in her infancy. The iconic brand is literally everywhere.

On clothing.
Image result for mickey mouse pancakes
In food.
Don’t even get me started on a trip down the toy aisle.

The point I’m making is that through multiple and unavoidable exposures at such an early age, my child became knowledgeable about Mickey Mouse. She may not have known every aspect of the Disney brand, but she didn’t need to. The brand was engraved into her thoughts.

Image result for inception
Almost as if someone had planted it there…

My daughter is now three. If I ask her what she wants to be when she grows up, she always has two answers readily available. The first is a ballerina.

Image result for fancy nancy
Hmm…

The second is a princess.

Get out of her head Disney! Let her go!

Disney has become known worldwide for building fantasies. Almost every movie and television show they create has an element of fantasy which moves the plot forward, develops the characters, and makes the songs catchy as hell!

Image result for timon and pumbaa
I can think of two words that came to your head when seeing this image. And now you have a song stuck in your head. You’re welcome.

As a writer of Fantasy I am enthralled with any franchise which makes us believe in magical worlds, dynamic characters, and talking cats. However, even more so than that I am enthralled with how the Disney brand has marketed themselves long after the original creator has passed.

Image result for walt disney
Pulling . Off. The. Stache.

In order to make the characters I write feel more iconic, I honestly do go back and study some of the greatest fantasies of our time and learn what worked so well and what made them so timeless.

Image result for beauty and the beast
If I wrote as much as I was forced to watch Beauty and the Beast, I’d probably make Stephen King a little jealous.

Some people call it the Disney formula. I call it a team of talented writers who embrace the fantasy genre and make it unique.

Either way, it’s the writer I aspire to become.

Write strong, write long, write on!

-Gatlin

One thought on “Disney: King of Building Fantasies or King of Brands?

  1. Very interesting. I, in fact, would probably be the only one to not put three circles on a page like that lol. Keep writing! I can see your mind never stops 😍 What about school? You still doing that thru New Hampshire?

    Sent from my iPhone

    >

    Like

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s